“ I never think of the future. It comes soon enough. ”

Albert Einstein, 1930

A family story

Today, as it was yesterday, ours is a story of manual skills and ingenuity. It’s a story which began in 1966, when two brothers, Alfredo and Bruno La Rosa, founded a company involved in thermal insulation by drawing on their experience within the industry. The primary objective of the current Steering Board is the ongoing research in the area of innovation for the purpose of improving competitiveness:
safety, search for new materials and staff training are the key factors that guide the strategic management.

The entire company organization is constantly monitored in order to assure the best service for clients. While our evolution gives increasing emphasis to tecnhology, we still represent human input, which is always changing according to each plan since our systems are always made to measure: from the blueprints, from the working on the insulation sheets in the laboratory, to computerized plasma cutting and even installation at a distance of hundreds of kilometres

Custom made

In the industrial sector, it is possible to reduce levels of thermal dispersion drastically. Too often however, techniques used are those from the past.

Our systems have been well thought out, created and installed in many different types of places, and every thermal insulation system features characteristics and solutions that are unique for every use. Each element has been chosen, planned and created according to the specific function it has to carry out.


The human factor is a decisive one: skills, experience and the careful attention given by our specialized technicians all represent the first guarantee in quality in plans both small and large.

Apart from the courses required by law regarding saftey in the workplace, our collaborators take part in courses periodically to improve communications quality and group integration, and particular attention is paid to the aptitudes of each individual. Creating responsibility, motivating and involving our entire staff means creating a common direction. Learning to create know-how. A close-knit team that is prepared and efficient and works exclusively to the advantage of the client in terms of quality and reduced time parameters.

Problem solving

Our planners have to deal with complex requests every day which have to be carried out quickly, while specialized assemblers are those who often find themselves working in different types of places with characteristics that are uniquely distinct. These and other factors can lead to assessment errors and cause misunderstandings.
A careful analysis of workflows, knowledge of data and relevant factors, especially critical ones, are determining elements in creating solutions to problems that may come out. Problem solving is the method of turning what is commonly thought of as a problem into a manageable plan, thereby eliminating the causes of the problems themselves quickly.

Learning, personal experience, but above all hard work and group commitment are essential elements in the La Rosa company to getting over obstacles by creating alternative solutions.

The future, right now

Today, the whole world is the stage where businesses thrive; this is why we are working to build and extend our links with customers beyond our domestic borders, by developing a global approach which helps us understand and anticipate market changes. The “Made in Italy” is not just food or fashion, it’s also the commitment and focus on working processes that involve a craftsman-like dedication, as evidenced by our customers in Switzerland, Croatia, Serbia, Montenegro, Armenia, Russia and United States.